Soul Train


Soultrain is a private gym that provides you professional personal training
with a pre-bookable online appointment system. For this project we have to
come up with a brand identity and create all the printable materials, before
creating the online appointment system. We focused on the people who live
a healthy life as a lifestyle. Place had to be simple but comfortable not a
social domain or a spa. With all this in our minds, we separated SOUL and
TRAIN by giving them characteristic features. SOUL needed to be abstract and
emphasized by color (electric blue) while TRAIN had to be physical and bold.
This supported by the color-blocking system used throughout all the identity.


Brand Identity / Art Direction /
All Brand Collateral Design /
Web Structure and Design


Sports and Health