Splendid Palas is a hotel located in Büyükada that has a huge importance
because of its historical and cultural heritage. Our task was to come up with
a modest redesign and a new website, but after a series of discussions, we
decided to pursue a total makeover instead. As they wanted to keep the old
logo, we searched for options to keep a part of it but creating an up to date look.
By separating the elements from the old logo and adding some new, we wanted
to achieve a contemporary look that accompanies the Palas soul. We had the
chance to build a generous brand universe that gives a historical heritage,
a new breath.
Re-Branding / Art Direction /
Design of all Brand Collateral
Hotel, Travel and Leisure